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Feelin’ It: Why Adding Emotion to B2B Content Makes a Difference

Feelin’ It: Why Adding Emotion to B2B Content Makes a Difference

by Madeline Jacobson | Feb 7, 2021 | Thought Leadership | 0 comments

Feelin’ It Why adding emotion to B2B content makes a difference. W e get it: Adding emotion to content is unsettling for B2B companies. It takes them places they’ve never been before, places where it doesn’t feel quite right. Being all business feels safer.  Yet...

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